About

Our Story

We are a private enterprise aimed at empowering and transforming lives of the smallholder avocado farmers in Kenya.

We support and empower avocado farmers to make profits out of their avocados by offering them a market with stable prices. We aim to be a sustainable and innovative dynamic venture capable of exporting high quality avocado oil for food and cosmetic applications.

Who we are

We are a private enterprise aimed at empowering and transforming lives of the smallholder avocado farmers in Kenya.

We support and empower avocado farmers to make profits out of their avocados by offering them a market with stable prices. We aim to be a sustainable and innovative dynamic venture capable of exporting high quality avocado oil for food and cosmetic applications.

Our vision

Our vision is to be Kenya’s leading avocado oil exporter with local, regional and international brand recognition.

Our Mission

Our mission is to satisfy its customers by supplying the safest and highest quality of affordable vegetable oil.

Our differentiators

Ethical & sustainable sourcing

We have access to a large and active farmer base that has experience growing the fruit and expressed this as a crop of interest

Vertical supply chain management & oversight

Control of the overall production process enabling us to minimize fixed costs and quickly make adjustments where necessary

Social Impact Focus

Focused on increasing earning potential of small scale farmers by eliminating use of middlemen brokers as well offering a guaranteed market by contracting farmers and offering technical assistance

The Team

Muhia Gachuhi

CEO & Co-Founder

Years of marketing and international trade across multiple sectors, with rich global experience in IT, Infrastructure & Agriculture

Njeri Muhia

CSO/CIO & Co-Founder
Years of experience spread across portfolio management, investors relations & strategic partnerships in East Africa

Our Partners